About
Trinity Strategic Group helps founders, investors, and leadership teams turn opportunity into enterprise value, through planning, preparation, positioning, promotion, and performance.
Phil Larmon
Founder & CCO, Trinity Strategic Group. Commercial executive, operator, investor, and trusted resource to early-stage founders, based in Los Angeles since 2005.
What football taught us
Our Approach
Every engagement follows the 5P's. We Plan the opportunity, Prepare the foundation, Position for differentiation, Promote through the right channels, and Perform with discipline. It is the same system that has driven hundreds of millions in revenue and built markets from the ground up, now applied to the ventures we serve.
01
Define strategy, map the opportunity, align stakeholders.
02
Build assets, infrastructure, and relationships before entering market.
03
Sharpen message, differentiation, and market posture.
04
Activate channels, partnerships, and conversations.
05
Execute with discipline, measure, and optimize.
Network Layer
Powering our resource alignment work is the Startup Growth Command Center, a proprietary system Phil developed to map two decades of founder, investor, and operator relationships against what each client is trying to accomplish. Introductions are no longer about who someone knows; they are about who should meet, why, and what outcome that meeting is designed to produce.
This is how Trinity turns a trusted network into a qualified, compliant, revenue-producing pipeline for founders, ventures, and innovation-economy institutions.
Trinity is led by Phil Larmon, a D-I football captain at Youngstown State University who played professionally for two years before moving into enterprise sales, wealth management, and founder-led ventures. The same preparation, discipline, trust, resilience, teamwork, and execution shape every engagement today.
At Merrill Lynch and Verizon, Phil built the foundation for complex, relationship-driven commercial work, managing Fortune 500 accounts and learning the mechanics of institutional growth from the inside.
Across iHeartMedia, the PGA TOUR, and partnerships with the NFLPA, NFL Alumni, Tribeca and Sundance Film Festivals, Trinity's network spans the institutions where culture, audience, and capital converge. Phil is also an executive producer of films that premiered at Sundance and Tribeca.
As founder and operator at NotaryPal, Blu Canary, DigiShares, and Infillion, Phil has built and scaled companies across enterprise SaaS, capital markets infrastructure, and government modernization. He has worked inside venture-backed companies and, on his own path, turned down venture funding and a public-company acquisition offer to preserve independence and long-term optionality.
Today, Trinity works at the intersection of founders, capital, technology, and community, seeing opportunities others miss, bringing the right people into the room, and turning trusted relationships into revenue, partnerships, and enterprise value.
"Sports taught me TEAM, before ME. At my core, I believe business is human. Relationships matter. Culture matters. How we treat people matters."
, Phil Larmon, Founder & CCO
Read the full Founder's Letter →